Coming back to the analogy that I used at the very beginning of this course, the path of media in our world is very much like a river making it’s way to the ocean.
At some point in time, our methods of communication may very well be seamless, integrated, and consistent across the globe.
At THIS point in time, however, the trend of media has gone from a slow, steady, gradually changing float trip to a turbulent, fast-paced, exciting, dangerous canyon adventure. We still have quite a ways to go before we find calm, consistent waters once again. And who knows what we will see and experience along the way?!?
In my opinion, the ride is worth the risk. I would much rather be in the middle of the rapid trying to figure out how to steer my craft than be left behind on the shore. But there is definitely risk involved. In this time of limitless choices and unknown horizons, it is difficult to know which path to take. Throughout this Emerging Media course with Professor Joe Barnes and some really insightful and intelligent colleagues, I feel like I have gained a better sense of what to watch out for – positive and negative – as I travel this new path.
Much like advice on what gear to wear or how to inflate your craft, some helpful information exists in the current media marketplace.
– Emerging media is doing a beautiful job of connecting people.
– Interaction is key.
– Real time response and true listening are very real opportunities in this day and age.
– Visual imagery has never been easier or more important to share.
Also becoming increasingly apparent, are the obstacles – the big boulders and the sneaky snag rocks – that we all need to pay attention for as we move downstream. These are things like privacy concerns, ethical and moral marketing considerations, and other things that challenge us to consider what we want the future of our communication to really look like.
The realm of emerging media is a fascinating world that is affecting each and every one of us to varying degrees. At the very least, we need to pay attention. Beyond that, the sky is the limit at this point in time to what can be achieved with the tools that we have and will have available to us. Technology and current social media trends are opening every one of us to new and infinite possibilities in our own worlds.
What will yours look like?